The name Crossfire Properties was inspired by the song ‘Caught in the Crossfire’ by the Killers.
The company was formed in 2011 by Laurence Beath in response to a need for quality built ‘mixed use’ developments in the greater Boland area including Somerset West, Stellenbosch and Franschhoek. With the decay of the central business areas of Somerset West and Strand he went on a quest to find pockets of land that offered mixed use zonings, tranquility and surroundings that allow for a healthy mix of businesses and residents . The creation of mixed use spaces incorporating retail, office and residential is in his opinion the only way forward given the high cost of travelling to work on the country’s congested roadways. The mix also creates a safer environment whereby there are always ‘live bodies’ in and around a mixed use development, but at the same prevents overcrowding of communal areas and parking facilities.
Laurence manages all of the operations of Crossfire Properties. He believes that a successful development is the combination of a good idea, a brilliant architect a meticulous engineer and a solid master builder. He has a BCompt Honours degree in Finance, and is registered with the South African Institute of Chartered Accountants. He’s quick to respond however that whilst his training is in finance, his passion is in the designing and construction of buildings. He has worked and consulted in the financial and property industry since 1988. He ensures that all of his developments reach fruition by ensuring the correct mix of bank funding and private investment. His motto is simple. Don’t ever give up! If a financial institution or investor says ‘No’ today, when approached for funding... then ask again tomorrow... or ask another bank... Just don’t ever give up!
Amy handles all of our leases and property administration. She also handles all invoicing and accounts administration.
She enjoys the social aspect of liaising with prospective tenants and maintaining good relations with current tenants. She extends herself to ensure every tenant is a happy tenant.
Bronwen handles all of our Crossfire @ Home apartments and our Lorenzo Marx Coffee Bar administration.
Her duties include all account, related tasks relating to guest management and Lorenzo Marx Coffee Bar.
Bronwen has been with us since 2017. She is awesome with customers and guests.